Marketing Your Holiday Let
Marketing your holiday let is about making it stand out from the crowd. We are dedicated to implementing the highest standards in photography, PR, advertising and social media to ensure your property gets seen by the right prospective guests.
Our marketing aims to attract those who are looking for quality and who are prepared to pay for it. Think of us not as a miniature Airbnb but as an agency that wants to realise the full potential value of your property – we won’t race to the bottom on price.
Image Is Key: Photography & Presentation
Images speak a thousand words so it’s vital to have good ones of your property.
We bring in top quality photographers to accurately capture the soul and character of your unique hideaway, including lifestyle shots showing the holiday experience and images taken across the seasons keeping them relevant to the time of year. It’s also important to avoid the look of an estate agent, so we prefer to include images of your property that showcase the holiday experience to be had within it.
Furthermore, we will arrange photoshoots at multiple times across different seasons so our image is relevant to the time of year. We will also work with you to capture any changes or updates you may have made in that time.
Connecting With Guests: Social Media & Newsletters
You can have the best imagery in the world but if you have no one to show it to then what’s the point? Over the years we’ve focused on building an audience and curating exceptional content to keep them engaged.
With people increasingly looking to social media for travel inspiration, we ensure we regularly connect and communicate with our followers to drive bookings.
See our social media here:
Get Exposure: Press Trips & Coverage
Whilst social media is deemed the future in marketing, we still think it’s important to embrace traditional PR and believe that magazine and newspaper articles still have a huge role to play in obtaining new guests and securing bookings.
We have a great relationship with a brilliant travel-focused PR agency who work full time to secure coverage in the likes of The Times, The Telegraph, Harpers Bazaar, and Conde Nast Traveller to name a few. Whilst we often appear in many print publications, you can see a full list of links to online articles here.
Navigate The Online Competition: SEO & Adwords
Nearly everyone with the intention of travelling will research online until they’ve found the perfect destination. And no matter how beautiful our website or photography is, they won’t get seen unless we implement some important SEO practices and targeted adverts. This is why we work with a fantastic company, UMI Digital, who specialise in putting these practices into place, so our website and your properties are easily found online.